The role of collaboration in design is evolving intensely in the 21st Century. The design process includes but is not limited to collaboration efforts pertaining to group brainstorming sessions, interviews, and co-designing. Tim Brown, author of Change by Design, mentions that businesses are taking a more human—centered approach because the consumer’s expectations are evolving. Due to the increasing demands of consumers, it is important for graphic designers to be more equipped and efficient than ever before. Subsequently, establishing the right team through transdisciplinary methods will offer visual communicators a multifaceted opportunity for communication, which will generate the ability to create excellent designs and solve rigorous problems.
AIGA refers to transdisciplinary design as a growing movement of academics and practitioners who are creating new ways of bringing people together in open environments. Transdisciplinarity will challenge graphic designers to look to other disciplines for new ideas and ways of working. This concept is a calling to step into a new dimension of team efforts. The method will challenge designers to think more holistically and create the opportunity for design to serve as an integrative agent for complex problem solving.
Therefore, next time you’re thinking about developing a creative team, consider professionals such as: lawyers, doctors, educators, or your neighbor next door. These individuals can employ incredible results towards your next design solutions.
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